Sunday, May 29, 2011

(A Toxic Text) Sony Electronics and Greenwashing


This video from Sony Electronics company is a perfect example of greenwashing used by companies causing dangerous waste. Sony's tagline in this commercial 'We're recycling our old commercials to remind you to recycle your old electronics' sounds like a fantastic way to lead by example. The issue here is that most electronics recycling centers ship their products to China to be recycled in unsafe conditions, wherein the hazardous materials from these electronics are not only harmful to those dismantling them, but are also then able to freely go into the environment in which they are taken apart.

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