Hey, anyone seen the new commercial for Krombacher, one of Germany's most successful beer brands?
They had a campaign last year to save 1m² of the rainforrest for every sold crate of beer. Now, one year later, they show a new Advertisment on TV stating that they managed to save 94.000.000 m² of the rainforrest. That sounds like a lot, indeed. But according to this website (Attention, it's in German, here it is translated by google *klick*) 7000 hectare (In m²: 70.000.000), are cut down. So they managed to save one days work. But now they are presented as a environmentally considerate company. Now that's high class greenwashing.
I will post a link to this commercial once I can find one.
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